In order to win the terminal and lead the market, after months of careful preparation, the 2017 "Lions Gate Special Training Camp" of Xinduo Group was successfully held in Xuzhou, Jiangsu Province, and on August 9-10, 2017, a two-day and two-night training session of Xinduo's 2017 Hubei Regional Terminal Elite " Lionsgate Special Training Camp" training session was successfully held at Suiyuan Hall in Wuhan, Hubei Province. More than 70 Xinduo sales elites from all over Hubei attended the training. Mr. Zhu Junxiong, the general manager of marketing of Xinduo Group, Mr. Ma Pengfei, the vice general manager of marketing of Xinduo Group, Mr. Hu Jinkai, the sales director of non-standard door division of Xinduo Group, Mr. Huang Jianxun, the director of office of Xinduo Group, Mr. Xu Xiaofeng, the sales manager of Hubei Region of Xinduo Group and other leaders attended this training meeting.
In August, the sun shines brightly. The energetic Xinduo people gathered in this hot Jingchu land with determination to change and full of desire to learn, with passion and energy, the team's style and strength through the "Lions Gate Special Training Camp" of Xinduo Hubei region, and shocked the whole field with recklessness!
Mr. Xu Xiaofeng, the sales manager of Hubei region of Xinduo Group, gave an opening speech for this training activity. Mr. Xu said that the brand of Xinduo in Hubei region is bigger and stronger because of the joint efforts of the manufacturer as a whole, and it is the payment of every Xinduo person in the terminal store that has forged the image and status of Xinduo in Hubei market. Only through continuous learning progress can we stand out in the cruel market competition.
The training participants were divided into eight groups, and each group elected its own captain, team name and slogan. From unfamiliar to familiar with team formation, each team quickly assembled through a short period of time, from team formation to the selection of class cadres, to team naming and slogan design, from unfamiliar to familiar, to the final unity, showing the "essence", "gas" and "spirit" of their respective teams, "spirit".
▲Solemn and warm flag awarding ceremony
▲We read not only a few words, but also the most solemn commitment
Practical course: break the terminal, win the war market
The special training camp revolves around the core idea of "the way of breakthrough under the new retail", which elaborates the transformation of door dealers under the new retail from four perspectives: the way of image under the new retail, the way of accumulating customers under the new retail, the way of promotion under the new retail, and the way of service under the new retail, from the developmental changes of the industry macro environment, focusing on the change of dealers' business concept; from the support of store image to the From the development of the macro environment of the industry, the focus is on the change of the dealer's business concept; from the support of the store image to the establishment of a corporate operation system; from the profound change of the brand promotion strategy to the perfection of the terminal activity guidance system, the viewpoints and cases, the combination of theory and practice, triggering dealers to think. Through the explanation and analysis of the four major systems of terminal enhancement, the four major modes of image optimization, three-dimensional customer storage, promotion and sales service, which determine the success or failure of store operation, are comprehensively analyzed, helping dealers to establish systematic marketing thinking, which is deeply recognized by the participants! Throughout the course, theory and practice were combined, views and methods were blended, and references were made. The participating dealers were concentrated and inspired, and sometimes they put up their pens to record quickly, and sometimes they raised their IPads and cell phones to focus on shooting, and they could respond positively and speak enthusiastically around the questions raised by the teacher.
▲ Active interaction and enthusiastic presentation on stage
In the discussion session of each group, each group selected outstanding students to share their past experiences and cases on the stage, which made everyone present benefit a lot. The "Lionsgate Training Camp" is to provide a platform for all Xindo people to learn from others, to improve themselves, and to move towards success. The trainees will use the knowledge they have learned to serve the terminal better, and will make a hundred times more efforts to improve sales, so that the Xindo brand will shine in the terminal market!
Theoretical knowledge combined with practical cases, in addition to sharing and classroom assignments, fully mobilize the participation of students. The classroom was divided into eight groups for PK, and the participants listened carefully, actively thought, and actively interacted with the teacher to grab points, and the classroom atmosphere was very active. After a fierce competition, the second group and the fifth group won the "Excellent Team Award" with outstanding performance. Through two days and two nights of learning, students have said "the course content is very grounded, and their own work content is closely related, the teacher is not only teaching methods, more is to open our thinking to allow themselves to comprehend and improve, which is very helpful to the effective implementation of future work.
In order to better test the results of this learning, so that the participants can consolidate the knowledge learned and apply it in daily sales, this training adopts the assessment method of "individual results presentation" and "group results presentation", which requires the participants to master both The training adopted the assessment method of "individual results presentation" and "group results presentation", which required the participants to master the theoretical knowledge and apply it flexibly at the same time to ensure that the learning content could be implemented and operated. In the PK link each group each time sent the excellent representative, through their practical marketing summed up the experience and methods, around their own successful experience in practice and methods of in-depth, wonderful explanation, won the participants highly appreciated!
In this special training camp, Xindo prepared a lot of beautiful gifts to reward the excellent performance of the students. From the opening to the end of the camp, the trainees were full of morale and passion. The most intense was the PK competition on the night of the 10th. In the actual practice session, eight teams sent out the best players from each group to perform the role rehearsal on stage, and finally Mr. Zhang from Macheng Xindo won the first prize of the PK round, Mr. Lei from Guangshui Xindo and Mr. Zhang from Laohekou Xindo won the second prize, and Mr. Wang from Shashi Xindo, Mr. Luo from Qingshan Xindo and Mr. Ni from Fangxian Xindo won the third prize.
"Proactive - Winning Terminal" 2017 Hubei region "Lionsgate Special Training Camp", which is not only a rare learning opportunity to bring new marketing thinking, new retail mode! This training has been warmly received by the participants, "In this study, I thank the new more gave me an opportunity to enrich myself, learned a lot of professional knowledge, but also better understand the importance of team awareness, I will change myself, but also take the sisters together with the harmonious progress"; "Such training will let us benefit a lot around how to quickly improve the store image, shopper image, and corporatization operation in the new retail." ...... trainees said after the training, "I hope we can organize more training activities of this kind in the future, so that they can have confidence to quickly improve their sales performance by applying what they have learned." This is their common wish. Two days and two nights, Hubei Xinduo's family spent a terminal training camp full of laughter and harvest, to achieve a new stage of growth.
Through this training meeting, we have a deeper understanding of the brand and have more confidence in the future development prospects of Xindo. At the same time, this training meeting will further accelerate the market development pace of Xinduo in Hubei region. As a strategic place for Xinduo Group to point to the East China market, Hubei will be able to integrate high-quality resources and bring the best quality products and perfect services to the consumers in Hubei with the wisdom of the strong group company!
"Lionsgate special training camp, selling door I most line", 2017 new more group in order to comprehensively improve the comprehensive quality of the terminal store sales staff, quickly improve the terminal combat skills, to create a more professional door industry marketing team, new more group will be based on the practical needs of the terminal, continue to orderly carry out new more "lionsgate special training camp" national tour training activities, to comprehensively improve the terminal sales team's combat power, so that manufacturers in the terminal market to achieve a win-win situation!