"100" is not a period, it represents a new breakthrough; "100" is not a question mark, it represents a new confidence;
"100" is the perfection, it represents a new pursuit; "100" is the privilege, it represents a new beginning!
April 29, Yancheng Binhai Zhou Sheng International Home Plaza "May Day gift price in the end" brand alliance activities were held, early in the morning, more than 500 owners gathered at the entrance of the exhibition hall of Zhou Sheng International Home Plaza, popular, the scene is hot, new more booths crowded with more and more Binhai owners. A group of people, a matter, a door, sensational Binhai a city, since April 10 activities began to May 1, the new more safety door signings exceeded 100 doors, Binhai new more brand charm once again recognized by the majority of consumers in Binhai.
Why did Binhai Xin Duo break through 100 doors in one event?
Why is Binhai Xin Duo an event so sensational?
The big wave to see gold, in this smoky market, in the terminal competition is increasingly fierce, only continuous innovation activities mode, in order to seize market share in the fierce market competition. In this regard, Binhai new more than the total shared with us, Binhai new more than the reason why the performance of an activity to do so well, mainly by the community channels, home improvement channels and alliance channels, multi-pronged, extensive dissemination, which is Binhai new more than a major factor in achieving great success.
In Yu's view, customers can be divided into the following two kinds: a kind of scattered to the store of the casual customers, a kind of cooperation with the home improvement company to bring customers. And for these two different customers, Binhai Xinduo take each targeted preferential policies to hold on to these quality customers.
From the beginning of the year "open the door" to "3.15" and then to the "May Day dedication", Binhai Xin Duo has normalized and standardized promotional activities, such as alliance activities, holiday promotions Activities, community promotion, etc., through activities to seize the market, through activities to spread the brand, through activities to drive team morale. It is from the Binhai Xin Duo Yu total depth of control of the market and clear operational strategy, and customers to establish a good and stable cooperative relationship, Binhai Xin Duo but in such a county in northern Jiangsu, become a local security door brand.
Mr. Yu, a young and handsome, excellent insight, visionary, down-to-earth practical work of the new coastal more than the head of the man.
Since 2001, the agent of the new more, Binhai new more has been committed to the new more into Binhai's professional, high-quality, high-end home building materials service providers. After eighteen years of steady development, the new more has become the vast number of consumers in Binhai "quality of the most secure, the most intimate service" high-end security door brand. 18 years, he led the new more step by step, to achieve the rapid development of Binhai new more, he will lead Binhai new more to what future? Today we go into Binhai Xinduo together to explore the story behind it.
Build a large store and a high-end image
From 2001 to 2017, 18 years, Binhai new more than in the leadership of the total, Binhai new more strength to expand, from the original 80 square store to now Binhai Zhou Sheng National Home Plaza more than 500 square feet of the premier new more flagship store, sales performance is also a linear upward trend, and lead the new more to lead and become the Binhai market high-end security door brand.
The market is constantly changing, the competitive strategy needs to be constantly adjusted. In the face of increasingly fierce competition in the market, Yu led Binhai new more on the road of adjustment. Yu total for the realization of new security door performance breakthrough out of the first step is to establish a new security door image store, enhance the image of the new store, break the deadlock, after a detailed market analysis and research, re-location to move the new store.
Yu believes that the impact of building a large store is very large, the impact is not only reflected in the cooperation with home improvement companies, but also about the customer's intuitive feeling of the brand of new security doors, as well as the pressure on competitors. Yu also took the store sales performance as an example to show us visually the advantages of building a large store, "normally, after building a large store our store performance can be increased by more than 20%, in addition to scattered customers, large stores are also more attractive to designers." In addition, the store is large and comprehensive product display in establishing the confidence of the guide to the brand is also crucial. The guide has the confidence to have a good objective basis to sell products to consumers is enough.
"Golden door and silver door is better than the new door", "into the new door, will buy my family door." In Binhai as long as a walk into the second floor of the new more than the international furniture square of the new store, will be more than the sense of quality of security doors, the sense of detail and warm and friendly service by the shock, convinced. Entering a greeting, a cup of coffee won the appreciation of countless customers, under the guidance of the guide, while appreciating and listening to the detailed explanation of the new Duo guide, sometimes handing a few candies, sometimes inviting you to knock down the sound of the new Duo door, sometimes inviting you to sit down and relax in a rocking chair, sometimes inviting you to rest for a while in the gazebo ...... in Binhai Zhou Sheng International Home Plaza New more flagship store, from the regional layout to product display, from the lighting to create the material label, from the store candy to coffee and drinks, from the store home furnishings to door accessories, all carefully planned, quality details presented. Mr. Yu took me on a tour while telling me about his way of doing business: high-end customers value service and professionalism. Professionalism is reflected in the display of these details. He asked his staff to be purposeful in receiving customers, to understand what customers need most, and to introduce what is most suitable for each other; to have a clear understanding of their own brands and marketing itself, to continuously improve their professionalism and sales methods, and to make customers feel that we are not selling a door or completing a task, but recommending a quality of life and attitude to them. Life quality and attitude, to achieve a win-win situation. In the conversation with Mr. Yu, he repeatedly mentioned the word "details", the details determine everything, only by doing and talking the details are in place, we can win the big picture. Under his influence, every employee is energetic, acts gently and pays attention to details. "Once you come here, you feel at home." A customer left a message on his WeChat, and such affirmation is the biggest compliment for the total and his team.
Management team, family at heart
The fierce competition in the market is ultimately the competition of people. Only by cultivating a core team and forming a competitive team can we adapt to the development of the market and occupy the path of breakthrough in the fierce competition. After the image store is built, we must build the core team and standardize the management mode. To further enhance the Binhai new more all-round channel promotion and more refined service, Binhai new more sales team size expansion to 13 people. 2017 Binhai new more will strengthen the system of standardized management, more clear performance mechanism, strengthen the team. In addition, in order to seek common development, the formation of the core team, the maximum mobilization of staff motivation.
It is said that behind every successful man, there is a great woman. She is Binhai Xinduo's Wang total, her character is straightforward, in the eyes of the staff and salesmen she is a pursuit of perfection, crisp, organized, dedicated, very strong sense of time. As a female business manager, Wang has a female natural meticulous and attentive, she cares about the work and life of the staff, so that the staff working in Binhai Xin Duo fully feel that, here, each employee who wants to improve can get a full range of training, they can contact the entire sales process in all aspects, to learn something valuable. She encourages these lovely young people to learn more to enrich themselves, this is not only a job, but also a big family that can bring warmth and happiness, working under such a boss, they have a sense of belonging.
Do after-sales, service to win the market
In binhai, almost everyone will compare three, but, Yu total firmly believe that binhai new more than not afraid to compare three, he elaborated from three aspects of the new more security in the local market advantages: 1, to ensure that the new more than each door quality and service; 2, in the purchase of door environment, he firmly believe in the high-grade and elegant store to the customer into the store feeling and customer choice of new more than the product is correspondingly born; 3, in the service, fast response and warm attentive is the purpose of binhai new more.
In order to provide customers with quality service, Binhai Xinduo from the customer deposit, door measurement size, delivery, installation construction is completed, there is a person to track every detail to ensure that customers comfort and peace of mind. As long as the security doors bought in Binhai Xin Duo, after the installation will be installed a new Duo door cover, Wang said, do not look at this door cover, not only play a good protection of the new Duo security door facade, but also let the owners of the upper and lower floors of the neighbors invisibly see the new Duo security door advertising, is such a door cover, to bring us a lot of old customers recommended. In the maintenance of relations with these old customers, we not only do a 24-hour rapid response, but we through the occasional greeting more won the hearts of customers, such as the Spring Festival before the old customers to send calendars and red envelopes, in the Spring Festival this year, an old customer to bring us three new customers, such cases are too many. So rely on the heart of the comprehensive service, new more security doors in Binhai constantly won the trust and support of customers, and accumulated a good reputation. In this regard, Yu said with emotion: "Since the agent of the new security doors, we are obliged, and have the responsibility and obligation to maintain the brand and service always to the highest and best state".